Aims & Objectives
A 50-year old bakery in Sangandaan, Caloocan City remained at its original position despite the establishment of SM Prime Holdings Inc. 55th branch last year.
The video documentary will be produced by 5PM Productions, as part of the pre-requisite of the subject Broadcast Journalism wherein the group will be collaborating in terms of creative touches and making dynamic choices.
The macro aim of the documentary is to find out the opinion of the public regarding the situation of the establishment and the bakery. Aside from that, the documentary aims to give a picture of how the place progressed throughout the years and the factors on how it achieved its present situation. Moreover, it also seeks the side of both parties and the public given the situation they are involved, whether or not they have something of relative effect or impact to the society.
Background
Eastward Bakery, formerly Elsol bakery, is owned by Edward Basa Ong Ang that has been operating for 50 years now.
In 2015, SM Prime Holdings established its 55th SM Mall in Caloocan.The recently opened four-level mall, has 20,000 square meters in gross floor area built on former market along the Sangandaan intersection..
Despite this major infrastructure development, though several tenants of the place were given a year’s notice and transferred at the developed buildings around Sangandaan, the Eastward Bakery is not included among the buildings demolished.
Content/Style/Structure
The documentary will include the history, and all the gathered opinion from the given set of questions towards the public.
Furthermore, it will encompass an interview with the barangay official of the local City of Caloocan and/or with the management of SM Prime Holdings Inc.
It is believed that interviewing the general public will add to the totality and wit of the production. And at the same time, it will catch the attention of the viewers, specifically those living within Caloocan, since the subject matter is closer and more relatable to them. Meanwhile, the managements’ opinion will give the authoritative aspect of the documentary.
The documentary will run for approximately 10-15 minutes.
Treatment
The documentary will be using both the recorded audio of the narrators and the raw or unedited audio clips from the interviewees.
The documentary’s flow will start with a brief introduction of the topic, followed by a series of interview clips and its origin as defined by a barangay official.
The production still aims to maintain a bit of academic tone for the project. With this in consideration, sets of respondents will be included: general public, barangay official, bakery saleslady, and bakery customers.
Target Network/Station & Audience
The target audience of the documentary is the class of Bachelor of Arts in Journalism 4-1N and the people living within Caloocan City, specifically those neighboring Sangandaan. The documentary will also be added to our website alongside our radio documentary output in which the links can be shared through Facebook, Twitter, and the likes.
Copyright
Primarily, the producers will be downloading and using background music stated as CC BY-NC LICENSE from freemusicarchive.org.
Scripts
The documentary has time duration of 10-20 minutes so as the script will be written in three to five pages and in a form of a link between questions or situations and the respondents’ answers.
Audience
Bachelor of Arts in Journalism 4-1N students and other PUP-College of Communication students
Set up
Along the streets of Sangandaan, near the mall and the bakery.
Actors
Barangay official, Sangandaan residents, customers and a representative from the bakery.
The Bakery That Can't Be Moved 